Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
9:34
YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.7M views8 months ago
Related Products
Costco Meals
Costco Cereal
Costco Snacks
#Costco Haul
🤯 HUGE CHRISTMAS COSTCO HAUL!! NEW BEST SNACKS, PRE-MADE MEALS & CHRISTMAS PARTY IDEAS! MASSIVE HAUL
🤯 HUGE CHRISTMAS COSTCO HAUL!! NEW BEST SNACKS, PRE-MADE MEALS & CHRISTMAS PARTY IDEAS! MASSIVE HAUL
YouTube2 days ago
COSTCO NEW CLOTHES & GREAT DEALS for DECEMBER 2025! 🛒(12/7) COMFY COZY CLOTHES ARE BACK!
COSTCO NEW CLOTHES & GREAT DEALS for DECEMBER 2025! 🛒(12/7) COMFY COZY CLOTHES ARE BACK!
YouTube2 days ago
Top videos
Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ
8:51
Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ
YouTubeThe Wall Street Journal
2M views8 months ago
10 NEW Costco Deals You NEED To Buy in October 2025
19:23
10 NEW Costco Deals You NEED To Buy in October 2025
YouTubeThe Deal Guy
1.4M views1 month ago
Costco Shopping Guide for 2025 - Top 27 Items To Buy
27:51
Costco Shopping Guide for 2025 - Top 27 Items To Buy
YouTubeBobby Parrish
2.3M views11 months ago
Costco Shopping Tips
Costco Price Tag SECRETS — Find the Hidden Deals!
1:05
Costco Price Tag SECRETS — Find the Hidden Deals!
YouTubeRossen Reports
2.3M views1 week ago
Incredible December Costco Finds That You Can't Miss!
1:49
Incredible December Costco Finds That You Can't Miss!
TikToksociallykylie
21.8K views1 week ago
Another day in our van! We went climbing in huge rocks! Get your own HOVERAir X1 Pro Max at Costco Today! https://www.costco.com/p/-/hoverair-x1-promax-8k-self-flying-camera-bundle/4000362178?langId=-1 #vanlife #costcofinds #hoverair
1:20
Another day in our van! We went climbing in huge rocks! Get your own HOVERAir X1 Pro Max at Costco Today! https://www.costco.com/p/-/hoverair-x1-promax-8k-self-flying-camera-bundle/4000362178?langId=-1 #vanlife #costcofinds #hoverair
TikToktaylorhereid
7.8K views1 day ago