Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...