Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What your Yellow Pages rep is NOT telling you," July, ...

The industry has made striking advanced in tracking the value and attributes of biddable online ad inventory, but the road ahead is long. That much was clear at the Interactive Advertising Bureau’s Ad ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The Reimagining Advertising campaign, created in partnership with GumGum, is asking a ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...

An AT&T demonstration video from 1977 showcases a new method for creating ads for the Yellow Pages with computer graphics. An AT&T demonstration video from 1977 showcases a new method for creating ads ...

Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

Dear Action Line: Our church got calls from a yellow pages outfit on the "oral contract" we had with them. This was the first we heard of this company or its ads. We are a small church and hung up.

Just under 75 percent of contractors spend over half of their marketing budgets in the Yellow Pages. However, this spending results in just 13.4 percent of HVAC sales. I'm no math major, but spending ...

THIS WHOLE YELLOW Pages thing bugs me. If you’re a Yellow Pages ad sales rep, you probably won’t like this column, so I’d recommend you turn the page or go make a sandwich. If you’re a contractor, ...

A state appeals court has reinstated a jury's $17.35 million damage award to more than 100,000 businesses and individuals who took out ads in Pacific Bell phone books that the company failed to ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...