Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.

From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...