With kawaii culture’s normalization in Japan, people are unaware of how pedophilia, sexism and patriarchal ideals have seeped ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

Japanese Pop Group CHAI is redifining beauty standards through their fashion and music. From left to right: Yuuki (bassist and lyricist), Yuna (drums), Mana (lead vocals and keys) and Kana (guitar).

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Moussy, a boutique located on the fifth floor of the 109 Building in Tokyo’s Shibuya district, is dim, cramped and messy. The austere space communicates antifashion; there is nothing cool about the ...

Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

All images courtesy of Two Kids and a Coupon Do you love the cuteness of kawaii? These fun and friendly drawings have fun ...

Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...