A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

Sheryl is VP of Marketing & Comms at Plus One Robotics. She’s won many industry awards and was named 'Global Best Partner' while at Apple. Before hitting the market with a new product, whether a brand ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Opinions expressed by Entrepreneur contributors are their own. So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy requires a ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience ...