Long Live Sony TVs: New TCL Deal Could Mean Stronger Future for Classic Brand ...

TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...

TCL is set to take over Sony's home entertainment business, and some customers are concerned about a lack of choice and lower ...

Sony and TCL Are Teaming Up to Make TVs ...

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per ...

Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots ...

In a new landmark deal, starting in 2027, new TVs from Sony will be designed by China's TCL, not Sony, yet Sony retains 49% ...

Sony has announced a new partnership with TCL that will see the latter steering the ship, set to launch in April of 2027.

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

Sony is moving forward with plans to give China's TCL control of its home entertainment business, including its premium ...