Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

So, what starts as “let’s understand if people have heard of us” will depressingly and inevitably become “we need to raise awareness”. To the Goodharters, this constitutes a strategy; to anyone who ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

As a business owner, it is important to expand your business's online presence. To do this, there are ways to boost brand awareness, such as guest blogging and brand partnerships. Another way to boost ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...

Joining a firm years ago provided a unique opportunity to help the company raise its profile and land a capital injection, a strategic investment that would allow it to grow and eventually be acquired ...

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In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility ...

Tongwei’s presence in Europe will help the company build its brand awareness in the European markets. Image: Tongwei. In the solar industry, not many PV manufacturers can boast of being a fully ...